![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/d802034f-028e-4481-a80d-e8b7699414df_rw_1920.gif?h=35d347263c3e77c3e0a1289856397eed)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/ad8c5886-c192-4b57-a60a-c1b29ad4695d_rw_3840.png?h=e37cefe4f0aea9cedcfe936c5344dba0)
The day that everything went wrong, is a childrens book I made as a bachelor project at The Royal Academy. It is a story of a city going because a person choosing to put on the wrong socks.
Process
Early sketches and iterations of the different styles.
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/39d361fa-4ce4-4b5e-814d-97b3330e7831_rw_1200.gif?h=18366c1ea1b6fa881ced0c7da1624edd)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/4c832f4b-1f19-45b7-a86f-bdc56e477f93_rw_1920.jpg?h=6c9781df622ac7c8d56d76732f6df8b8)
The project involved different sorts of experimentation to figure out a different style.
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/f69ba614-8632-46e4-bcdf-dbf9ba78b15f_rw_3840.jpg?h=741d1d09b8137d61c0ecd880ab59bf01)
These paper prototypes resulted in the visual idea of a wavy design of the city.
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/4d63fa8d-37c2-4e16-8114-9756435c9bc5_rw_1920.png?h=fecc28f0c49434783be1791c40472363)
Storyboard
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/9cbb92c6-443d-4f06-ad06-1d53b68ea210_rw_1920.jpg?h=a01e0def7f81782f1c468e01170616b0)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/ce5c4fd3-0d9b-4c00-a6fe-cb55c4c5f764_rw_1920.jpg?h=afc36ee34ca1fe431279224f4d43838c)
As seen below the idea of the visual, was to have the elements hang together in a cohesive movement, before ending up turning the whole thing around.
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/2131e475-f4f7-40ff-b24f-acdc1d174e78_rw_3840.jpg?h=cf649d616f5ace542991777866346b2f)
Type design
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/4dca3850-e5f6-4fc4-88e1-7ebcaac2cfc8_rw_3840.png?h=adcffec265d2b5e7bf840390a03eb866)
The ending result
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/f5c71c69-d7c7-46d2-b87c-cd62197d3fd1_rw_3840.jpg?h=dcef3a34e6169b2ae72ba456fa6c512b)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/bf102368-ca53-499b-a708-b07d51e4440d_rw_3840.jpg?h=2c591fcae0c3a1f232b83d34396c547f)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/42900ad8-3a22-49a1-ac2a-c3791029cd14_rw_3840.jpg?h=86e7150f5ae58fd83831a42472cb4474)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/02296a3e-917b-4ee5-93f2-e33bdcc12e7f_rw_3840.jpg?h=c9a5fba350c6695015e01e9fc93ba780)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/84ab2893-e6c4-4f23-a740-e42bf3529410_rw_3840.jpg?h=276846d69152368338f7e17e72ffa4c8)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/1270d12c-d1eb-4c38-b47b-cc81e32aa231_rw_3840.jpg?h=7da0afb23445b1e9928a24e5984814c3)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/fc2dc0d4-ae15-4c40-b47b-473907ad53fc_rw_3840.jpg?h=3e9b06d0c67099d606306bbb4402de2b)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/b97950d8-21d8-4308-bb20-a212be6aa94a_rw_3840.jpg?h=7c1a3e3e2f720fe86a4885a94141a79c)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/0a0e4dcd-8086-449e-a57c-d85a7997070b_rw_3840.jpg?h=123a617a8fed202a8c7ecc14fe839b5b)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/62237433-e408-47eb-ad8d-58e11bcbb13c_rw_3840.jpg?h=d2e13e501d8aef1ac8fcacef178521f6)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/14e6f3c4-f52b-4c74-916a-df4efbcfa2f3_rw_3840.jpg?h=931089ce406b74e71e76c84a40146f8c)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/fe5916c5-4655-4daa-be69-fbd61d339082_rw_3840.jpg?h=40f89082f33846cd9e66297b8e14302a)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/b5cbc6cf-ac56-4b10-8b9d-769f3de348a6_rw_3840.jpg?h=f76ec6eacd6bef58801209a3e6da2b7f)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/22f9e8cd-adc2-42d1-9668-9848a06413f1_rw_3840.jpg?h=fd7bd4753e9fc7e337465f9aaf886879)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/b9300f78-47c5-44b4-9fb6-18bc9fab552d_rw_3840.jpg?h=f990e36816a104cad7fe4d12b6dff173)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/fa4c9c3d-29ed-4f4b-b01c-de7a60a639b1_rw_3840.jpg?h=eb254a7f3c33456ec3c5266b11c672f6)
![](https://cdn.myportfolio.com/ad942a09-a164-427b-a216-26412d83e75f/c608d95a-608e-41b4-ab18-296f9c696f96_rw_3840.jpg?h=4dbb1bdd0146202ed9f50e6e7b742d41)